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    Short Note on Branding strategy for new product iPad2

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    Identify a relatively new product category (such as e-readers).

    Then, evaluate the brands among the different companies competing in this category. Next, pick one of the companies and analyze how its brand coexists with the other products in the product line and in the company's overall product portfolio. In the context of this company, analyze the use of single branding, family branding, and brand extension.

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    Solution Preview

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    Product Category: E- Readers/Tablet PC

    The companies and brands which are existing and competing in this category are as follows:
    Apple - Apple i-Pad
    Samsung - Samsung Galaxy Tab
    Amazone - Kindle
    Barnes and Nobles - Nook
    Datawind - Aakash (the lowest priced tablet in the world costing only $35 by Indian government) - (Source: http://aakashtablet.org/)

    Apple i-Pad2

    Samsung Galaxy Tab 10.1 is superior to i-Pad2 in terms ...

    Solution Summary

    The solution briefly explains the branding strategy of a new product launched by a company in the market with special reference to Apple's iPad with single branding or family branding and how this product coexists with other brands.