Identify a relatively new product category (such as e-readers).
Then, evaluate the brands among the different companies competing in this category. Next, pick one of the companies and analyze how its brand coexists with the other products in the product line and in the company's overall product portfolio. In the context of this company, analyze the use of single branding, family branding, and brand extension.© BrainMass Inc. brainmass.com December 20, 2018, 8:24 am ad1c9bdddf
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Product Category: E- Readers/Tablet PC
The companies and brands which are existing and competing in this category are as follows:
Apple - Apple i-Pad
Samsung - Samsung Galaxy Tab
Amazone - Kindle
Barnes and Nobles - Nook
Datawind - Aakash (the lowest priced tablet in the world costing only $35 by Indian government) - (Source: http://aakashtablet.org/)
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The solution briefly explains the branding strategy of a new product launched by a company in the market with special reference to Apple's iPad with single branding or family branding and how this product coexists with other brands.