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    How marketers can use marketing to change an attitude

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    An attitude is "a learned predisposition to behave in a consistently favorable or unfavorable way with respect to a given object". Discuss the implications of how marketers can use marketing to change an attitude of a consumer in hopes of influencing desired buyer behavior.

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    An attitude is "a learned predisposition to behave in a consistently favorable or unfavorable way with respect to a given object". Discuss the implications of how marketers can use marketing to change an attitude of a consumer in hopes of influencing desired buyer behavior.

    A consumer buys products or services in order to fulfill his needs and requirements; sometimes he buys for enjoyment or to experience benefits. If their buying experiences match with their expectations, they form positive attitude towards it and if not then it results in formation of negative attitude towards that product or services .It is the responsibility of marketers to highlight positive aspects and attributes of their products in order to form a positive attitude of buyers. Attitude can be formed as well as changed; this ...

    Solution Summary

    The implications on how marketers can use marketing to change an attitude of consumers are determined.

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