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Packaging as a Marketing Tool

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What are some of the factors which may have contributed to packaging emerging as a potential marketing tool.

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This solution discusses some of the factors which have contributed to packaging emerging as a potential marketing tool. Examples are given.

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Packaging is a marketing tool for several reasons. The marketplace is laden with more products than ever before. Packaging that is creative, colorful, or distinctive is more likely to reach out to the consumer to grab their attention. In addition, packaging can serve as a competitive advantage in the case of some products, for instance, squeeze top jelly or easy to open medicine containers. Packaging can also breakthrough language barriers by pictorial representation of the product, which is helpful in areas of many cultures. Packaging is a marketer's first chance to grab the consumer's attention and suggest the components or identity ...

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Sally Baldwin, Ed.D
Education
  • BA, University of Southern California
  • MSS, United States Sports Academy
  • Ed.D, Boise State University
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