Purchase Solution

Importance of Target Market on Internet Sites

Not what you're looking for?

Ask Custom Question

TEXTBOOK: Perreault, W. D., Cannon, J. P., & McCarthy, E. J. (2010). Essentials of marketing (12th ed.). New York, NY: McGraw-Hill/Irwin.

If a company sells its products only from a website, which is accessible over the Internet to customers from all over the world, does it still need to worry about having a specific target market? Explain your reasoning.

Purchase this Solution
Solution Summary

This solution discusses why a company that sells its products only from a website, which is accessible over the Internet to customers from all over the world, still needs to worry about having a specific target market. APA references are included.

Solution Preview

A company must consider and shape its' website to a specific target market. This is an important part of business planning and marketing. Just as a customer gets a sense of a retailer's offer by walking into a brick and mortar operation, so a visitor to a website feels either drawn into the site or repelled. The goal of a website that is properly designed is to "target the correct audience with the correct product and obtain the highest rate of return for a product" (Kentent, n/d). In order to develop a strong business, a company must create a ...

Solution provided by:
Sally Baldwin, Ed.D
Education
  • BA, University of Southern California
  • MSS, United States Sports Academy
  • Ed.D, Boise State University
Recent Feedback
  • "Thk u"
  • "Thank you!:)"
  • "Thank you!:)"
  • "Thank you!:)"
  • "Thank you!:)"
Purchase this Solution
Free BrainMass Quizzes
Balance Sheet

The Fundamental Classified Balance Sheet. What to know to make it easy.

SWOT

This quiz will test your understanding of the SWOT analysis, including terms, concepts, uses, advantages, and process.

Academic Reading and Writing: Critical Thinking

Importance of Critical Thinking

Social Media: Pinterest

This quiz introduces basic concepts of Pinterest social media

Lean your Process

This quiz will help you understand the basic concepts of Lean.

View More Free Quizzes
Related BrainMass Solutions

  • Create an ad campaign for an online university's bachelor's

    I would try to saturate the internet with ads for my college at sites that are frequented by my target market. I would also advertise on sites that were geared towards people looking for a change in life.

  • Creating an Ad Campaign for a Bachelor Degree Program

    As mentioned above, internet channels such as social networking sites can be a useful tool to reach youngsters and adults that spend lot of time over the web, especially on such sites.

  • Are Target Markets Needed for Web-Based Companies?

    Defining the target market will help determine pricing (based upon what the market will bear), product selection, and design elements of the site.

  • This addresses an ad campagin for an online degree program.

    By using mediums that target an expanse of people, we have an increased chance of reaching the highest percentage of our target market possible.

  • The Role of Promotion in Marketing

    In the current scenario, there are a high number of internet users in the world and there is high web traffic on these social networking sites. The access to company's information on these sites will increase the product knowledge of internet users.

  • The Importance of CPM

    Through the use of CPM ad networks, advertisers can target potential customers because their ads are placed in sites that have the same category.

  • Marketing Strategy and Media Objective for New Product Scenarios

    Local newspapers and magazines will reinforce the message and remind customers of the message they have seen on the internet. Local newspapers and magazines will give credibility to Sof-A-Logue.com.

  • Ad Campaign BBA Degree

    The university would go in for various contests on Internet, popular social networking sites and mobile ads to draw the attention of the target market. The university can provide a trial look through its virtual classes.

  • Promotional Strategy for a Toyota Corolla

    Outline the advertisement that you want to use to market your product or service. Think of your target market segment and the nature of your product. Decide upon the media that you would like to advertise on.

  • Underdeveloped or not developed at all with its internet offerings

    According to Kotler and Keller, the internet is most successful for products and services in which the target buyers give importance to ordering convenience or possibly lower cost (there are many discount offerings online).

View More Related Solutions