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    Importance of Target Market on Internet Sites

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    TEXTBOOK: Perreault, W. D., Cannon, J. P., & McCarthy, E. J. (2010). Essentials of marketing (12th ed.). New York, NY: McGraw-Hill/Irwin.

    If a company sells its products only from a website, which is accessible over the Internet to customers from all over the world, does it still need to worry about having a specific target market? Explain your reasoning.

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    Solution Preview

    A company must consider and shape its' website to a specific target market. This is an important part of business planning and marketing. Just as a customer gets a sense of a retailer's offer by walking into a brick and mortar operation, so a visitor to a website feels either drawn into the site or repelled. The goal of a website that is properly designed is to "target the correct audience with the correct product and obtain the highest rate of return for a product" (Kentent, n/d). In order to develop a strong business, a company must create a ...

    Solution Summary

    This solution discusses why a company that sells its products only from a website, which is accessible over the Internet to customers from all over the world, still needs to worry about having a specific target market. APA references are included.

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