Name a product that is either underdeveloped or not developed at all with its internet offerings. Why?© BrainMass Inc. brainmass.com October 2, 2020, 3:16 am ad1c9bdddf
Please refer to the attached file for the response.
E-COMMERCE AND MARKETING EFFECTIVENESS
Kotler and Keller (2006) define E-commerce as a means by which the company or site offers to transact or facilitate the selling of products and services online. These authors further described terms related to e- commerce such as e-purchasing and e-marketing. E-purchasing is a strategy of the company in buying goods and services and even information from online suppliers. E-marketing involves company efforts to communicate to buyers, inform them about the products and services, promote, and sell over the Internet.
To Kotler and Keller, there are two categories of companies that market their products and services online- pure-click and brick-and-click companies. Pure ...
The expert names a product that is either underdevelopment or not developed at all with its internet offerings. A reference is provided.