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Interviewing a respondent

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While interviewing a respondent about reasons why she doesn't buy a particular brand of video games, an interviewer gets the following response, "This brand's games are not sophisticated." The interviewer asks, "What exactly do you mean by that statement? What makes a game sophisticated?" This exchange is an example of:

A. a focus group moderation.

B. ethnography.

C. netnography.

D. probing question.

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The solution discusses the situation of interviewing a respondent

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While interviewing a respondent about reasons why she doesn't buy a particular brand of video games, an interviewer gets ...

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