measure a person's attitudes
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Explain a situation in which a marketer would want to measure a person's attitudes?
What are the advantages of conducting interviews in person rather than by phone? What are the disadvantages?
Name some differences among the following types of survey instruments: mail, fax, e-mail, and web-based surveys.
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Explain a situation in which a marketer would want to measure a person's attitudes?
When a marketer is launching a new product, the marketer would want to measure the target market's attitudes. He would want to measure the attitudes of the persons in the segment which he wants to target in relation to the new product that he is launching. The marketer will want to measure the attitudes towards the product category, the brand under which he plans to make the launch, the product packaging, the product features, the distribution channels he plans to use, the advertisement content and media he plans to use, and other promotions.
What are the advantages of conducting interviews in person rather than by phone? What are ...
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