For any research effective data collections methods are essential to study and solve the research question. Below are the common data collection methodologies.Below are the basic data collection methods which can be used to gather data for research.
Focus group discussion is an informal group discussion technique. In a focus group people are brought together to discuss an issue. In-group discussion the researcher collects data by group interaction on a topic determined by the researcher. The group discussion lasts for two hours or less and is run by a moderator to maintain the group's focus (Hamel, 2001s).
Focus group Advantages and Dis-advantages
According to Morgan (1996) focus group is a research method devoted to data collection to gather data through group discussion. It is an easy way to listen to diverse views of the research issue. Group discussion deals with real life issues and helps in gathering real time data.
However there are several disadvantages of focus group. It is quite expensive and time-consuming research methodology. In focus group that some of the participants are mistaken by the group discussion and they jump to conclusion. It is hard for the moderator to keep group of people focused on one topic for long time. Group discussions are not planned. People can go in wrong direction and lot of time is wasted to come back to the original topic. In-group discussion, people take sides, and the mentality of follow the crowd exists.
The research interview is defined as "a two-person conversation initiated by the interviewer for the specific purpose" to find research relevant information and focusing on the interviewee to gather the essential data (Cohen, 2000). The interview involves gathering data through direct verbal interaction between the individuals. Veal (2000) ...