Budweiser
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Perform primary buyer research for Budweiser.
Develop a focus group (at least 5 people): or survey (at least 10 people) that will elicit consumer perceptions of the target brand. (as compared to Miller, Heinekin, and others such as Corona, etc.)
Please include:
1. Data Collection.
Describe the data collection process
Profile two direct competitive brands for points of parity and difference.
Include the survey or focus group questions (include appropriate respondent demographics). This can be done in bullet points.
2. Primary research results.
Share the results in tabular format and explain in words.
3. Analysis.
Analyze the Results
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Solution Summary
Budweiser is discussed very comprehensively in this explanation.
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11. Data Collection.
Describe the data collection process
Profile two direct competitive brands for points of parity and difference.
Include the survey or focus group questions (include appropriate respondent demographics). This can be done in bullet points.
The data collection process was done by administering the following questionnaire to 20 respondents.
Please tick the rating of the two beers on the qualities mentioned below:
Budweiser Heineken:
1)Aroma:
Poor Weak Medium Good Excellent Poor Weak Medium Good Excellent
I____I_____I_____I_____I I____I_____I_____I_____I
2) Taste
Poor Weak Medium Good Excellent Poor Weak Medium Good Excellent
I____I_____I_____I_____I I____I_____I_____I_____I
3) Mouth-feel:
Poor Weak Medium Good Excellent Poor Weak Medium Good Excellent
...
Education
- BSc , University of Calcutta
- MBA, Eastern Institute for Integrated Learning in Management
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