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    Budweiser

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    Perform primary buyer research for Budweiser.

    Develop a focus group (at least 5 people): or survey (at least 10 people) that will elicit consumer perceptions of the target brand. (as compared to Miller, Heinekin, and others such as Corona, etc.)

    Please include:

    1. Data Collection.
    Describe the data collection process
    Profile two direct competitive brands for points of parity and difference.
    Include the survey or focus group questions (include appropriate respondent demographics). This can be done in bullet points.

    2. Primary research results.
    Share the results in tabular format and explain in words.

    3. Analysis.
    Analyze the Results

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    https://brainmass.com/business/branding/branding-buyer-behavior-survey-budweiser-475741

    Solution Preview

    ** Please see the attached file for the complete solution response **

    11. Data Collection.
    Describe the data collection process
    Profile two direct competitive brands for points of parity and difference.
    Include the survey or focus group questions (include appropriate respondent demographics). This can be done in bullet points.

    The data collection process was done by administering the following questionnaire to 20 respondents.
    Please tick the rating of the two beers on the qualities mentioned below:
    Budweiser Heineken:
    1)Aroma:
    Poor Weak Medium Good Excellent Poor Weak Medium Good Excellent
    I____I_____I_____I_____I I____I_____I_____I_____I

    2) Taste
    Poor Weak Medium Good Excellent Poor Weak Medium Good Excellent
    I____I_____I_____I_____I I____I_____I_____I_____I

    3) Mouth-feel:
    Poor Weak Medium Good Excellent Poor Weak Medium Good Excellent
    ...

    Solution Summary

    Budweiser is discussed very comprehensively in this explanation.

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