Purchase Solution

Budweiser

Not what you're looking for?

Ask Custom Question

Perform primary buyer research for Budweiser.

Develop a focus group (at least 5 people): or survey (at least 10 people) that will elicit consumer perceptions of the target brand. (as compared to Miller, Heinekin, and others such as Corona, etc.)

Please include:

1. Data Collection.
Describe the data collection process
Profile two direct competitive brands for points of parity and difference.
Include the survey or focus group questions (include appropriate respondent demographics). This can be done in bullet points.

2. Primary research results.
Share the results in tabular format and explain in words.

3. Analysis.
Analyze the Results

Purchase this Solution

Solution Summary

Budweiser is discussed very comprehensively in this explanation.

Solution Preview

** Please see the attached file for the complete solution response **

11. Data Collection.
Describe the data collection process
Profile two direct competitive brands for points of parity and difference.
Include the survey or focus group questions (include appropriate respondent demographics). This can be done in bullet points.

The data collection process was done by administering the following questionnaire to 20 respondents.
Please tick the rating of the two beers on the qualities mentioned below:
Budweiser Heineken:
1)Aroma:
Poor Weak Medium Good Excellent Poor Weak Medium Good Excellent
I____I_____I_____I_____I I____I_____I_____I_____I

2) Taste
Poor Weak Medium Good Excellent Poor Weak Medium Good Excellent
I____I_____I_____I_____I I____I_____I_____I_____I

3) Mouth-feel:
Poor Weak Medium Good Excellent Poor Weak Medium Good Excellent
...

Solution provided by:
Education
  • BSc , University of Calcutta
  • MBA, Eastern Institute for Integrated Learning in Management
Recent Feedback
  • "Awesome notes. I appreciate you."
  • "I have the follow-up project and I will assign that to you very soon. "
  • "Thank you for your quick respond."
  • "Thank you so very much!!!"
  • "Thanks"
Purchase this Solution


Free BrainMass Quizzes
Organizational Leadership Quiz

This quiz prepares a person to do well when it comes to studying organizational leadership in their studies.

MS Word 2010-Tricky Features

These questions are based on features of the previous word versions that were easy to figure out, but now seem more hidden to me.

Paradigms and Frameworks of Management Research

This quiz evaluates your understanding of the paradigm-based and epistimological frameworks of research. It is intended for advanced students.

Marketing Management Philosophies Quiz

A test on how well a student understands the basic assumptions of marketers on buyers that will form a basis of their marketing strategies.

Motivation

This tests some key elements of major motivation theories.