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Budweiser's Marketing Mix

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Provide an analysis of Budweiser's marketing mix (minimum one page) which should include the following: products, price, distribution, and promotion.

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Products
The Budweiser brand consists of Budweiser, Bud Light, Bud Light Lime, Budweiser Chelada, Budweiser American Ale, Budweiser Select 55 and Budweiser Select. In addition to its beverage products, Budweiser has extensive merchandising products, such as clothing, clocks and collectables. (Budweiser, 2012)

Promotion
When it comes to marketing, Budweiser is the king. Their advertising budget is in excess of $50 million per year, allowing the company to promote its brand in every corner of the globe.

Over the years, Budweiser has been able to constantly change with the times. In the 1950s through the late 1970s, Budweiser was ...

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Jo Ann Prevetti, MBA, PhD (IP)
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  • Bachelor of Science in Paralegal Studies, Kaplan College
  • Business Diploma, Katharine Gibbs Business College for Women
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