Brick and Mortar

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1. Could you please explain how the supply chain would be modified from brick and mortar of such a company as Budweiser? Please provide some examples and please fully explain so that I will know what you are talking about. Thanks

Brick and Mortar liquor companies entails the entire value-added chain, from the supplier to manufacturer right through to the retailer and the final customer. Supply Chain Management through the Internet has three primary goals: Reduce inventory, increase the transaction speed by exchanging data in real-time, and increase sales by implementing customer requirements more efficiently. www.x-solutions.poet.com/eu/newsevents/glossar

Budweiser, like other firms are facing tough, global competition, so they are continually looking for ways in which to improve their supply chain systems for the purpose of cutting costs, improving quality and improving productivity. E-Commerce and Internet technologies are enabling customers to interact directly with businesses and businesses to interact directly with each other all along the supply chain. As a result, processes are automated, real-time reports can be generated and just-in-time inventory management can be implemented. Thus, the supply chain is often shortened http://strategis.ic.gc.ca/epic/internet/inee-ef.nsf/en/h_ee00379e.html

In addition, Budweiser perhaps could add to their present system a SCM package. Supply Chain Management (SCM) refers to the integrated and coordinated management of all aspects of the product delivery process from source to consumer, including demand forecasting, production planning, purchasing, materials management and distribution. This is somewhat different by company and product, the general process is similar.

Thus, the methods of interaction change across all levels of the supply chain. For example, companies place orders using the Internet, instead of pen and paper (brick and mortar) invoices sent via mail, for example. It is more efficient and less costly. The website would be set-up (and it is already see http://www.budweiser.com/default.asp), being an addition to the brick and mortar supply chain, but some would argue that the Internet and SCMs are gradually becoming more prominent and evolving, at least for many companies and industries (Travel). Budweiser has, for example, added a direct shopping between customer and Budweiser (bypasses the retailer)(other than beer) i.e. direct selling to its customers (see http://www.budweiser.com/default.asp)

As far a liquor sales, the Internet, and SETTING UP A website ...