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    points of parity and differentiation

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    Direct and Indirect Competition for Budweiser:

    Please profile two direct or indirect competing brands of Budweiser, describing their points of parity.

    Then profile two direct or indirect competing brands of Budweiser describing their points of differentiation.

    Please cite all references.

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    https://brainmass.com/business/branding/points-parity-differentiation-475586

    Solution Preview

    The direct competing brands of Budweiser include other beer brands such as Millercoors and Corona and Heineken.

    These brands compete in the pale lager beer market with Budweiser. The main point of parity is that all these brands sell Pale Lager and compete in the same market segment with Budweiser. All the competing brands including Budweiser cater to a wide range of ...

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