points of parity and differentiation

Related BrainMass Solutions

• Points-of-differences and points-of-parity are

  68521 POD or POP Points-of-differences and points-of-parity are two important concepts of brand development and are driven by two differing strategies-inclusion and differentiation.

• Differentiation is least effective when it is based on...

  Differentiation strategy requires cost parity, however, the higher service quality will result in higher cost, which will reduce the effectiveness of Differentiation. You will find the answer to this puzzling question inside...

• Entrepreneurship Obstacles

  (Clean cars, low rates, ease of pick-up, etc) For differentiation, a slogan is a great opportunity to show how your company is different from the rest. Be sure your slogan is not based upon something that could be considered part of your parity.

• what draws you to that brand?

  - THE COMPETITION: Describe a major competitor of the brand, and compare the 2 brands in terms of positioning. - Are they positioned differently? - What are the points of parity? - What are the points of differentiation?

• The principle dangers of cost leadership approach include all the following except?

  The principle dangers of cost leadership approach DOES NOT include the changes in customer tastes. Actually, the differentiation parity is a requirement for cost leadership.

• Wal-Mart: potential target market product and service positioning.

  After this there is a need for identifying the ideal points of parity and points of difference brand associations.

• International Financial Management MC and T/F Questions

  purchasing power parity. the exchange rate mechanism. 18. Jacko Co. is a U.S.-based MNC with net cash inflows of Singapore dollars and net cash inflows of Sunland francs.

• Apple Ipod: Important information about Brand Strategy

  Companies like Apple need to come out with unique technologies or features to redefine the "points of difference" as previously assumed "points of differences" are now considered standard features and have come under the umbrella of "points of parity"

• Marketing Questions: Targeted, Parity, Drive etc.

  To differentiate it from Pepsi, the rival can provide better taste than Pepsi, provide more range of options, etc. These are points of difference. Reference: Points-of-difference and points of parity. (n.d).