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Differentiation is least effective when it is based on...

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Differentiation is least effective when it is based on_________.

product quality, service quality, an appeal to the customer's psychological needs, reliability, or physical features

Please advise answer & why. Thanks!

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https://brainmass.com/business/differentiation-strategies/differentiation-is-least-effective-when-it-is-based-on-41200

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