Purchase Solution

Apple Ipod: Important information about Brand Strategy

Not what you're looking for?

Ask Custom Question

1. What's "the point of parity" and point of difference in the position of the iPod brand at the time the iPod was launched?
2. How did this "point of parity" change from the introduction of the iPod until today? How did this affect the attractiveness of the iPod brand?
3. Identify and examine key brand features ("Brand elements") of the iPod brand.

Purchase this Solution
Solution Summary

This solution discusses brand strategy for the Apple Ipod in approximately 480 words with references.

Solution Preview

1. The key "point of difference" in the positioning of Ipod Brand by Apple was its "cool" factor. It was placed as a product of the present generation and presented a picture of "coolness". Commenting on the fad that iPod had created, John Zhang, Professor, Wharton University said, "All MP3 players do the same thing, but nobody else has the 'cool' factor of iPod. It's a status symbol: You're young, cool, vigorous if you have one".

Therefore, the "coolness" or "funky" nature of Ipod was leveraged as a strong point of difference. Another point of difference, apart from the design element that made it look cool and funky, was its ability to download legal digitial music from its itune site, which was a unique concept at that time. It was another "point of difference" for Ipod. Further, the design elements such as patented ...

Solution provided by:
Sheetal Jain, PGDM
Education
  • BComm, University of Delhi
  • Post Graduate Diploma in Management (Equivalent to MBA), All India Management Association
Recent Feedback
  • "Thanks"
  • "Thanks"
  • "Very good! "
  • "thanks"
  • "Thank you!"
Purchase this Solution
Free BrainMass Quizzes
SWOT

This quiz will test your understanding of the SWOT analysis, including terms, concepts, uses, advantages, and process.

Marketing Research and Forecasting

The following quiz will assess your ability to identify steps in the marketing research process. Understanding this information will provide fundamental knowledge related to marketing research.

Organizational Behavior (OB)

The organizational behavior (OB) quiz will help you better understand organizational behavior through the lens of managers including workforce diversity.

Managing the Older Worker

This quiz will let you know some of the basics of dealing with older workers. This is increasingly important for managers and human resource workers as many countries are facing an increase in older people in the workforce

Introduction to Finance

This quiz test introductory finance topics.

View More Free Quizzes
Related BrainMass Solutions

  • Ecommerce strategy for Apple

    Its Apple iPod is a huge success . It is a brand of portable digital audio players designed and marketed by Apple Computer. Apple currently markets five kinds of iPod.

  • Apple SWOT

    So iPod gives the company access to a whole new series of segments that buy into other parts of the Apple brand. Sales of its notebooks products is also very strong, and represents a huge contribution to income for Apple. ? Brand is all-important.

  • Products and Brands

    - Integration of different applications is important for Apple's branding strategy and integration of different teams or departments is important to Matsoft's branding strategy and therefore both companies focus on providing integrated applications

  • Apple's (computer company) pricing strategy

    Its strategy is to adapt the premium prices to earn higher profits and to provide better products to the customers. Apple had been proactive in its pricing strategy and was not much concerned about competitor's low prices.

  • Marketing Channels for IPOD

    The iPod has brand recognition as well as services exclusive to the brand.

  • Strategic Management: SWOT analysis of Apple

    - The brand is all-important at Apple as due to its brand company had established itself as one of the most recognized and vigorous IT brands in the World (Katsioloudes, 2006).

  • Create a marketing strategy that focuses on consumer behavior

    The consumer then proceeds to search for information about the product and is mainly done by visiting Apple's website.

  • New Products, Foreign Markets, and Market Segmentation

    This was evident when Apple completely rebooted the IPod Nano and created the iPod Touch, which speaks to the positioning of the iPhone.

  • Product Life Cycle and Branded Products

    Product varieties will be added like Apple has introduced new varieties of Apple ipod. ? Pricing penetration strategy to grow in newer categories of the market. ? Distribution channels are continuously enlarged ?

View More Related Solutions