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Ecommerce strategy for Apple

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Develop an e-commerce strategy for Apple to compete more effectively against the large computer companies. In your report (maximum 3 pages), you may touch upon any or all of the questions and issues provided below:

Is it possible for Apple to regain its former dominance of the personal computer and operating system markets? Should it be content to dominate a few important niches? What does the new focus on the Internet mean for the future of Apple? What strategies would you recommend Apple pursue to increase its market share? What new products should Apple strive to develop in the 21st century?

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This discusses the E-commerce strategy for Apple

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Apple's name is synonymus with innovation. Its necessary for apple to have right ebusiness strategy.

E- Business
Gartner Group has defined it as "electronic communication and business among enterprises, including customers, suppliers, business partners, government organizations, and financial institutions."e-business is a strategy, which uses technology to achieve business goals. It is basically an evolution in the way companies interact. It provides information to facilitate delivery of goods and services and supports change initiatives and reinforce business process reengineering. It improves external business relationship also.

WHY E-BUSINESS
At the dawn of the new millennium, if we look back at the last century, we will realize the changes the world has seen. And even the changes are becoming rapid. The main reason of changes is technological innovation. The ever-changing technology has affected business as well like it has affected all other walks of life. Here are some of the key changes in today's business environment, which would include the following facts:

The world is more competitive

We are all competing in a global economy.

Geographic boundaries have become almost incidental.

Competitors are coming from outside traditional core business.

Margins are thinner, with severe impact on cost structures and profitability.

Customers are less loyal, but more sophisticated and ever more demanding.

Labour and primary input related cost competitive advantages are short lived at best.

Technological shifts in information availability and processing power have virtually eliminated the information float from business processes.

Case of Apple
Apple Computer, Inc. (NASDAQ: AAPL) is a Silicon Valley company based in Cupertino, California, whose ...

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