For each strategic factor that you include make sure that you also include an explanation of why you selected it.
Vulnerabilities to help increase you company's market share.
Whole strategic planning process starts from extensive scanning of external and internal environment of an organization to understand the relative positioning of the firm in the business environment or industry it operates in and to identify the relative strengths and weaknesses of the organization. Internal strengths and internal weaknesses are an organization's controllable activities that are performed especially well or poorly. Identifying and evaluating organizational strengths and weaknesses in the functional areas of a business is an essential strategic-management activity.
SWOT analysis of Apple
? Demographics and growing income favoring computer industry
This will include the impact of the changes in economic variables such as GDP, Interest rates, Money supply, Inflation rates, Unemployment levels, Disposable income on the demand of the goods and services of Reebok. Currently in USA there is recession but in other parts of world there is growth especially in Asian countries.
? Opening up through WTO and TRIPS regulations ...
Whole strategic planning process is explained.