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Scanning the Environment and SWOT Analysis of Apple Inc.

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You are a senior manager of a computer company that competes with Apple, Inc. (Apple). You read a case study about Apple and determined that doing a SWOT analysis of Apple may help you with your own strategies.

1. Perform a SWOT analysis by identifying at least five factors each for the company's strengths, weaknesses, opportunities, and threats. For each strategic factor that you include, make sure that you also include an explanation of why that factor is important and why you selected and positioned that factor in that category. For example, if you include a factor as a Strength, make sure you explain why you think it is a strength.

2. After reviewing the SWOT analysis of Apple, propose strategies to take advantage of their vulnerabilities to help increase your company's market share. Remember, a strategy is not just an idea of "what" to do, it is a plan of "how" to do it. A strategy must describe "how" you are going to implement the idea, what potential ramifications (pros and cons) may result from your strategic implementation and what feedback mechanisms you will use to evaluate the success or failure of your strategic implementation.

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Solution Summary

This comprehensive solution consists of a SWOT Analysis of Apple wherein the major Strengths, Weaknesses, Opportunities and Threats are identified and explained why it is a strength, weakness, opportunity or threat. Also, strategies have been proposed and implementation actions are discussed including a framework for feedback mechanism. The solution is 2646 words, with 16 references.

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