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Apple Inc SWOT analysis

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You are a senior manager of a computer company that competes with Apple, Inc. (Apple). You read a case study about Apple and determined that doing a SWOT analysis of Apple may help you with your own strategies.

1. Perform a SWOT analysis by identifying at least five factors each for the company's strengths, weaknesses, opportunities, and threats. For each strategic factor that you include, make sure that you also include an explanation of why that factor is important and why you selected and positioned that factor in that category. For example, if you include a factor as Strength, make sure you explain why you think it is strength.

2. After reviewing the SWOT analysis of Apple, propose strategies to take advantage of their vulnerabilities to help increase your company's market share. Remember, a strategy is not just an idea of "what" to do; it is a plan of "how" to do it. A strategy must describe "how" you are going to implement the idea, what potential ramifications (pros and cons) may result from your strategic implementation and what feedback mechanisms you will use to evaluate the success or failure of your strategic implementation.

Objectives:

? Identify examples of good and bad business practices in the use of strategy design components.

? Apply critical thinking skills to analyze business situations.

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Solution Preview

You are a senior manager of a computer company that competes with Apple, Inc. (Apple). You read a case study about Apple and determined that doing a SWOT analysis of Apple may help you with your own strategies.

1. Perform a SWOT analysis by identifying at least five factors each for the company's strengths, weaknesses, opportunities, and threats. For each strategic factor that you include, make sure that you also include an explanation of why that factor is important and why you selected and positioned that factor in that category. For example, if you include a factor as a Strength, make sure you explain why you think it is a strength.
SWOT and explanation.
Strengths;
1. Brand Recognition: Apple Inc is one of the most respected brands and so it is strength.
2. Innovativeness: Apple has been able to launch excellent innovations like iPhone and so this is its strength.
3. Quality: Apple products are reputed to be of a high quality. This attribute of Apple Inc products is its strength.
4. Financial strength: The financial success of Apple Inc is important as it provides a strong foundation for the company.
5. Expertise in Design: Apple Inc is able to develop and launch new designs and so is a strength.

Weaknesses:
1. Pricing fiasco: The iPhone was launched at $599 initially and now the price has reduced to $99. This has damaged the reputation of Apple Inc.
2. Dividends: Apple Inc has not been able to pay dividends. This is a drawback ...

Solution Summary

Apple Inc SWOT analysisis discussed very comprehensively in this explanation..

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