Purchase Solution

Questionnaire Evaluation

Not what you're looking for?

Ask Custom Question

A new graduate hired by the marketing research department of a major telephone company is asked to prepare a questionnaire to determine household preference for telephone calling cards. The questionnaire will be administered in mall-intercept interviews. By applying the principles of questionnaire design, critically evaluate the questionnaire "Household Telephone Calling Card Survey"

Purchase this Solution

Solution Summary

A discussion regarding developing and applying the principles of questionnaire design for a specific study involving calling cards. 397 words, 1 reference.

Solution Preview


Some of the steps to be followed in the principles of questionnaire design are: (taken from AnalyticTech.com, 1998)

-Target the vocabulary and grammar to the population to be surveyed - This basically means that you would need to ensure the questionnaire uses terminology that the population are you surveying would understand and relate to in order to get accurate responses and participation. For example, if you are going to administer the survey in a mall, you will want to be sure you can speak clearly and simply in such a way that will appeal to various age and socioeconomic levels.

-Avoid ...

Purchase this Solution

Free BrainMass Quizzes
Organizational Behavior (OB)

The organizational behavior (OB) quiz will help you better understand organizational behavior through the lens of managers including workforce diversity.

Transformational Leadership

This quiz covers the topic of transformational leadership. Specifically, this quiz covers the theories proposed by James MacGregor Burns and Bernard Bass. Students familiar with transformational leadership should easily be able to answer the questions detailed below.

Marketing Research and Forecasting

The following quiz will assess your ability to identify steps in the marketing research process. Understanding this information will provide fundamental knowledge related to marketing research.

Situational Leadership

This quiz will help you better understand Situational Leadership and its theories.

Basics of corporate finance

These questions will test you on your knowledge of finance.