A new graduate hired by the marketing research department of a major telephone company is asked to prepare a questionnaire to determine household preference for telephone calling cards. The questionnaire will be administered in mall-intercept interviews. By applying the principles of questionnaire design, critically evaluate the questionnaire "Household Telephone Calling Card Survey"© BrainMass Inc. brainmass.com October 25, 2018, 8:18 am ad1c9bdddf
Some of the steps to be followed in the principles of questionnaire design are: (taken from AnalyticTech.com, 1998)
-Target the vocabulary and grammar to the population to be surveyed - This basically means that you would need to ensure the questionnaire uses terminology that the population are you surveying would understand and relate to in order to get accurate responses and participation. For example, if you are going to administer the survey in a mall, you will want to be sure you can speak clearly and simply in such a way that will appeal to various age and socioeconomic levels.
A discussion regarding developing and applying the principles of questionnaire design for a specific study involving calling cards. 397 words, 1 reference.
Evaluate and Validate Employee Training
As the training manager, you are preparing to interview several consultants who may provide training services to your organization. One of the goals for the interview is to find out how the training will be evaluated and validated. Identify specific points that you will consider as effective evaluation techniques and methods for validating the training.
Describe some of the techniques you would expect the consultants to introduce when they describe the ways in which they plan to evaluate and validate the training. What would be your most important considerations as you decide which consultant to hire? How would you see them integrating technology in the processes of gathering or analyzing data? Provide examples.View Full Posting Details