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Appropriate target population

Define the appropriate target population and the sampling frame in each of these situations:

- The manufacturer of a new cereal brand wants to conduct in home product usage tests in Chicago.
- A national chain store wants to determine the shopping behavior of customers who have its store charge card.
- A local TV station wants to determine households' viewing habits and programming preferences.
- The local chapter of the American Marketing Association wants to test the effectiveness of its new member drive in Atlanta.

Solution Preview

The manufacturer of a new cereal brand wants to conduct in home product usage tests in Chicago.

Target population: The individual in each home that is responsible for preparing the breakfast meals.
Sampling frame: Chicago households

A national chain store wants to determine the shopping behavior of ...

Solution Summary

This solution defines the appropriate target population and sampling frame in each of the situations listed.

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