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    Appropriate target population

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    Define the appropriate target population and the sampling frame in each of these situations:

    - The manufacturer of a new cereal brand wants to conduct in home product usage tests in Chicago.
    - A national chain store wants to determine the shopping behavior of customers who have its store charge card.
    - A local TV station wants to determine households' viewing habits and programming preferences.
    - The local chapter of the American Marketing Association wants to test the effectiveness of its new member drive in Atlanta.

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    Solution Preview

    The manufacturer of a new cereal brand wants to conduct in home product usage tests in Chicago.

    Target population: The individual in each home that is responsible for preparing the breakfast meals.
    Sampling frame: Chicago households

    A national chain store wants to determine the shopping behavior of ...

    Solution Summary

    This solution defines the appropriate target population and sampling frame in each of the situations listed.

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