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Business plan for Wine Distribution

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I need help with this group project. We have decided to do Wine Distributor as the business and the target market is middle to upper class.

Choose a business for your plan.

Select a target market for your initiative and indicate why this market is appropriate for your product or service.

You are not responsible for full market research regarding the industry you select. You are also encouraged to develop your marketing plan based on those you located in your earlier research and you believe are exemplary plans for global industries or companies.

Research current trends and issues in marketing.
Discuss the impact of current trends and issues on marketing.

I agree that we should go with the wine distributor idea since there has been no other suggestions. As far as the target audience, I think we need to target:

- male and female adults (not necessarily over 21 as the legal drinking age in other countries may not be the same as the US)

- middle to upper class (as wine drinking is seen as more of a status drink than a "party" drink)

- current wine drinkers and those with wine making/tasting interests (i.e. subscribers to wine connoisseur type publications)

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Solution Summary

Choose a business for your plan. Select a target market for your initiative and indicate why this market is appropriate for your product or service.

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As noted above, we have chosen to be in the business of Wine Distribution. The appropriate target market for this business will be selected on different market segmentation criteria.

On the basis of demographic criteria, we will segment our target market on the basis of income and education levels. Since we will be catering to mostly upper and upper middle class for our wines, the people coming in the higher income brackets will be our target markets. Further, since most of the wine drinkers is a status quo, we will focus on educated individuals. Age will also be a factor in ...

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Sandeep Bardia, MBA
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  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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