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    Automated Marketing Approaches

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    You are a member of a team that has been directed to market your online specialty wine distribution company. Discuss what automated marketing approaches might benefit your business without adding to your workload? Which forms of offline advertising would most benefit the wine distribution company?

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    Solution Preview

    There are several automated marketing approaches that will benefit online specialty wine distribution company without adding to your workload. The focus of the distribution company is business to business marketing. Retailers who sell specialty wine are the target markets for your online company. Display ads should be used with the option of Geo-targeting if the products are directed to retailers in the geographical area where you want to operate. Since, specialty wines are premium products retailers that sell premium products should be targeted with SMS marketing. ...

    Solution Summary

    The answer to this problem explains the ease of using automated marketing approaches. The references related to the answer are also included.