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importance of benchmarking in the analysis of e-Business

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My goal is to understand the importance of benchmarking as it relates to e-business websites.

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Hi there,

Benchmarking (also "best practice benchmarking" or "process benchmarking") is a process used in management and particularly strategic management, in which organizations evaluate various aspects of their processes in relation to best practice, usually within their own sector. This then allows organizations to develop plans on how to adopt such best practice, usually with the aim of increasing some aspect of performance. ...

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