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Why is benchmarking an important activity in the analysis of e-Business websites?

A) Why is benchmarking an important activity in the analysis of e-Business websites?
b) Let us relate this to a company that you are familiar with. Discuss how your company uses benchmarking to analyze its website. You should consider problems/issues and how they were encountered. Any good lessons learned?
c) Why is it important to keep abreast of technology trends when running an e-Business?
d) In the last five years, discuss three new technologies that impacted or may impact the e-business area?

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E-Business Questions

a) Why is benchmarking an important activity in the analysis of e-Business websites?
Benchmarking is a process, which evaluate various aspects of their processes in relation to best practice, usually within their own sector. This then allows divisions/organizations to develop plans on how to adopt such best practice, usually with the aim of increasing some aspect of performance.
Benchmarking is simply about making comparisons with other organizations and then learning the lessons that those comparisons throw up".
Source: The European Benchmarking Code of Conduct
"Benchmarking is the continuous process of measuring products, services and practices against the toughest competitors or those companies recognized as industry leaders (best in class)".
Source: The Xerox Corporation
Thus Benchmarking will help the ebusiness websites to improve the performance and enhance the delight of the customers.

b) Let us relate this to a company that you are familiar with. Discuss how your company uses benchmarking to analyze its website. You should consider problems/issues and how they were encountered. Any good lessons learned?
Let us take an example of tttextiles.com. This is a website of Indian textile company involved in export of the yarn, fabric, cotton and garments. Benchmarking helped in TT Ltd measuring the performance and has a standard to improve. This standard is laid as per the performance of another company or after ascertaining the best practices.
The following steps were pursued:
? Issues or Problems was finalized which was the website performance
? Companies will be selected for Benchmarking ( Selected textile companies were selected)
? Collect data from organizations that have been selected as Bench markers
? Integrate and analyze the data.
? Performance goals will be established regarding various issues on the industry best practices
? Identifying the gaps and taking actions to fill the gaps
? Monitoring and conducting ongoing benchmarking.
Thus it helped in improving the website of the organization and its still going on.

c) Why is it important to keep abreast of technology trends when running an e-Business?
Over the past few years, developments in Internet and ...

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Why is benchmarking an important activity in the analysis of e-Business websites?

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