International Marketing: Distribution
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Distribution: You have been assigned the task of selecting distributors in Malaysia to handle your firm's line of car batteries. What criteria will you use to select among the twelve possible distributors?
As you list your criteria, explain why.
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Solution Summary
This solution discusses distribution in international marketing.
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Criteria for selecting Malaysian distributors of car batteries:
Location of the distributor is the first consideration in selecting a distributor. Located within or close to an urban area, they are more likely to identify and meet an ongoing need for batteries, as there are more cars in an urban area. The next consideration for a distributor is that an automated ordering and supply chain process is used. This will allow the batteries to get to the distributor, then to the ...
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