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Santo Wine in France

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Choose a country: Greece

Company: Santo Wine

Product to launch: Gourmet olives

Market where that product is not currently marketed by that company in France

Identify the components of a global marketing venture and the role that these components play in your global marketing plan.

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Identify the components of a global marketing venture and the role that these components play in your global marketing plan.

The components of a global marketing venture are selecting a marketing partner, selecting a target market, developing a marketing strategy, implementing the marketing strategy, and controlling and evaluating the marketing venture.

The product that Santo Wine will market in France is gourmet olives. The gourmet olives that will be marketed by Santo Wine will be differentiated from other olives because they will be grown, processed and packaged at Santo Wine farms in Greece. The initial product mix will be fresh olives, cured olives, stuffed olives, olive mixes and dried olives.

The marketing partner will be a store chain that will display and sell Santo Wine olives. The marketing partners will be selected on the basis of their ...

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Global Advertising Portion

Choose a country-Greece,
Company Santo Wine
Product to launch-gourmet olives
Market where that product is not currently marketed by that company in France

Complete the global advertising portion of the Global Marketing Plan. This portion of the plan presents your global advertising strategy for your product. The advertising portion of your plan should:
(a) Discuss the various methodologies and techniques that can be used to promote your product in the global market.
(b) Describe methods you plan to use for creating global presence and visibility in advertising campaigns.
(c) Select the best promotional tools to promote your product in the global market. Discuss the associated pros and cons of these tools.
(d) Discuss what actionable measurement tools you will implement to actively understand the success of your advertising methods
Complete the Executive Summary portion of the Global Marketing Plan. This element must be included at the beginning of the plan. This element of your plan must be no more than 500 words and must follow APA format. If an executive were to read no more than this summary, they must understand what you are trying to achieve and how each element of the plan ties together in meeting the goals of your plan.

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