Guerrilla Marketing Case
Not what you're looking for?
Hi, can you help me with this case, please?
Interference Inc. (www.interference.com) offers guerrilla marketing approaches that enables brands to communicate with target consumers through guerrilla intercept, street teams, stunt and publicity events, and other high-impact creative executions. The company's case studies include many promotions for the Discovery Channel, including a promotion for Discovery's Nefertiti special. The Nefertiti promotion, which included 27 actors in three major cities dressed in historically accurate twelfth-century BC Egyptian costume, was credited with helping the show exceed its national rating goal. But a recent promotion by Sony Ericson caught the attention of marketing critics. In the promotion Sony Ericson used actor couples pretending to be tourists visiting popular locations to promote a new cell phone. The couples asked passerby to take their pictures with the new cell phone's camera. Sony Ericson also used actors posing as patrons to visit popular bars and strike up conversations that introduced the new phone to unsuspected other patrons.
- Why do you think that guerrilla marketing is so effective?
- What do you think of the Nefertiti guerrilla marketing tactics?
- Do you consider the Sony Ericson campaign to be ethical? Explain your opinion.
Purchase this Solution
Solution Preview
One of the primary reasons that guerrilla marketing is so effective, is due to the fact that this marketing technique utilizes a plethora of different marketing methodologies simultaneously in order to promote a given product or service. By utilizing all of these different marketing methodologies, the chances of making the general public aware of the goods and/or services that are being offered is multiplied exponentially. Once the general public is aware of the various marketing activities, a greater proportion of the general public will be inclined to patronize the ...
Education
- Criminal Justice, Elizabeth City State University
- Master of Public Administration, North Carolina Central University
Recent Feedback
- "Excellent work, from the time of my post to the time I received a response was days ahead of my requirements. "
- "Great, Thank You for our Help!!"
- "Excellent, thank you "
- "Thank you"
- "Thank you!"
Purchase this Solution
Free BrainMass Quizzes
Organizational Leadership Quiz
This quiz prepares a person to do well when it comes to studying organizational leadership in their studies.
Employee Orientation
Test your knowledge of employee orientation with this fun and informative quiz. This quiz is meant for beginner and advanced students as well as professionals already working in the HR field.
MS Word 2010-Tricky Features
These questions are based on features of the previous word versions that were easy to figure out, but now seem more hidden to me.
Managing the Older Worker
This quiz will let you know some of the basics of dealing with older workers. This is increasingly important for managers and human resource workers as many countries are facing an increase in older people in the workforce
Basics of corporate finance
These questions will test you on your knowledge of finance.