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Strategies for success in international marketing

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Please help with the following problem regarding marketing strategy. Give at least 100 words in the explanation and include a reference in the solution.

Your firm has just entered the Polish market for bottled water. The major distributor is owned by a competitive producer of bottled water. What strategies can you use to gain access to this market?

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Solution Summary

This solution discusses the strategies a company would face entering the Polish market with bottled water, particularly if the major distributor is owned by a producer of bottled water. The explanation is given in 191 words and includes an APA reference.

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Problem: Your firm has just entered the Polish market for bottled water. The major distributor is owned by a competitive producer of bottled water. What strategies can you use to gain access to this market?

Solution:
P & G was effective entering the Mexican market by accessing non-traditional distribution routes. They surveyed the marketplace and determined the most effective method of ...

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