Promotion/product strategies for the international marketer
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Please help answer the following question. Provide at least 300 words and include a reference.
What are the different promotion/product strategies available to the international marketer?
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Solution Summary
This posting provides a discussion of differences between domestic and international marketing and how to optimize compelling messages and select the best media in each case. The explanation is given in 342 words. A reference is included.
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Problem: What are the different promotion/product strategies available to the international marketer?
Solution: International marketing is different from domestic marketing in that different product attributes must be emphasized in each case.
It should be considered whether the product in question is sensitive to social and cultural variables, because this determines how well that certain product will adapt to a foreign market. Products that may
be difficult or impossible to adapt to all international situations, are risky at best for positioning in global markets. Consumer ...
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