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Brand Expansion

What are the risks and benefits in expanding the Disney brand in new ways?

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Disney is a well known brand. It has built strong brand image and reputation by winning the hearts of millions of people. But, still there are risks associated with expanding the Disney brand in new ways. If the new products labeled under the Disney brand are not able to live up to customer expectations and meet ...

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Discusses the risks and benefits in expanding the Disney brand in new ways.

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