Immersive Media Marketing
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Focus on The Internet of Things and Immersive Media Experience opportunities. Consumers find "Immersive Media" very engaging. At the same time, they, and we have so many new technologies to connect with consumers.
Focus on : Using the Internet of Things, Wearable Technology, and Enchanted Objects to create Immersive Marketing Opportunities. Please identify a business you are familiar with, ideally a local or regional business, that has not taken any steps into the world of The Internet of Things and Immersive Media Marketing.
Identify the business.
Explain why you chose the business.
Explain the specific Internet of Things Immersive Media Marketing Opportunities you see for the business. It might be using IoT, using wearable technology, or implementing enchanted objects.
Think of it this way: You were hired as a marketing consultant. During your discovery and research, you have seen opportunities for the business in IoT immersive media. Let us know what you recommend and why. The key is to come up with a plan to create Immersive Marketing Opportunities.
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Solution Summary
Immersive Media Marketing Opportunities are discussed in a structured manner in this response. The related references are also provided
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The business chosen
The business is Twin Cities Premium Outlets, it is located at 3965, Eagan Outlets Pky, Eagan, MN 55122. This business has 85 Outlet Stores including some of the well-known brands in retailing.
Why this business was selected
I chose this business because this business can use virtual reality/ augmented reality for increasing the sales of its products. Currently, the Twin Cities Premium Outlets is known for its comfortable shopping as well as a culinary experience at its food court. The Twin Cities Premium Outlets has positioned itself as a tax-free shopping center for clothes and shoes. (image 1)
Internet of Things Immersive Media Marketing Opportunities
The specific Internet of Things Immersive Media Marketing Opportunities I see at Twin Cities Premium Outlets is virtual fitting rooms. The augmented reality fitting rooms will enable shoppers at stores to try on clothing, shoes, and makeup virtually. The customers do not have to touch the item itself. Augmented reality will place the clothing over the live image of the customer so that the customer can check the fit, size, and style of the clothing they want to buy. The augmented reality technology at Twin Cities Premium Outlets will overlay products on a live video feed of customers. These are called virtual dressing rooms and this technology has become a necessity since the onset of the Covid-19 pandemic. Even after the restrictions were eased customers were reluctant to try clothing in stores because of the increased risk of contracting the virus (Hwangbo, H., Kim, Y. S., & Cha, K. J. 2017). This risk vanishes in the case of virtual fitting rooms because customers don't have to touch clothing or shoe and they can see what the clothes look like on their body shape. Twin Cities Premium Outlets will use augmented reality or AR to create a 360 degree 3D model of the customer by using a webcam. The clothes that have been taken to the fitting room have an RFID chip that provides the scanned image of the clothing or shoes to the augmented reality technology. The AR technology overlays the scanned clothing or shoes on the 3D model of the shopper. The shopper can see what the clothing looks like without touching the clothes. Twin Cities Premium Outlets will provide AR virtual fitting rooms to every store in the Center. See: https://www.forbes.com/sites/bernardmarr/2021/09/13/10-best-examples-of-augmented-and-virtual-reality-in-retail/ Also see: Image (2)
Benefits of Immersive Media Marketing
In addition, the Center will be offering every store an opportunity to sell online and allow its online customers to experience their clothes, shoes, and makeup through ...
Education
- BSc , University of Calcutta
- MBA, Eastern Institute for Integrated Learning in Management
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