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Web metrics for two competing brands

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Using SimilarWeb (/www.similarweb.com), choose two competing brands and compare their website results for the month.

Make a minimum of 3 observations about their comparative website performance that you find noteworthy.
Please respond to your classmates' discussions with a minimum of two follow up observations on the competitive environment in this industry or the brand.

You are encouraged to pull in context from outside data to complete your analysis.

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The web metrics of two competing brands are discussed in a structured manner in this response. The related references are also provided.

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Two competing brands are Amazon and Walmart. A minimum of 3 observations about their competitive website performance that I find noteworthy are.
Using SimilarWeb, the comparison of website results for the month are:
Total Visits: 2.9 billion for Amazon and 543 million for Walmart.
The average duration of the visit is 7.21 minutes for Amazon whereas it is 4.35 minutes for Walmart.
Pages per visit are 9.46 for Amazon whereas it is 5.22 for Walmart
The bounce rate is 34.88% for ...

Solution provided by:
Hatim Baxamusa, MBA
Education
  • BSc , University of Calcutta
  • MBA, Eastern Institute for Integrated Learning in Management
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