Purchase Solution

A/B split testing in emails

Not what you're looking for?

Ask Custom Question

How can your company benefit from an experimental design such as A/B split testing in email tests, or other media tests as discussed in the lesson this week? What can you learn from this method that will be helpful in addressing a research objective you identified earlier? What hypothesis would you test? Pick one thing for your A/B test that you think could significantly affect results; be sure to clearly identify the independent and dependent variables in your experiment.

Purchase this Solution

Solution Summary

Experimental designs using A/B split testing in emails is discussed in a structured manner in this response. The related references are also provided

Solution Preview

In compliance with BrainMass rules, this is not a hand in the ready assignment but is only guidance. Please do not copy and paste any part of my response

My company can benefit from an experimental design such as A/B split testing in email tests by increasing the open and click-through rates to the company website. The use of A/B split testing in email tests will help improve the content of my emails, increase customer engagement, and increase click-through to website rates. Currently, A/B testing is being used to gain insights into visitor behavior and to increase conversion rate. During A/B testing there are two elements (A and B) and a measure that defines success. To find which version is more effective, both versions are subjected to experimentation simultaneously. The more successful version is selected. Also, the use of A/B split testing in email tests will increase the ease of analysis, get quick results, and increase revenues (Talarico, D. 2020).

I ...

Solution provided by:
Education
  • BSc , University of Calcutta
  • MBA, Eastern Institute for Integrated Learning in Management
Recent Feedback
  • "I read your comments, and thank you for this feedback. Do I need to find other studies that applied this methodology Ive used? That's where I'm stuck at."
  • "Thank you kindly sir. "
  • "Excellent and well explained. --Thank you kindly. "
  • "Awesome notes. I appreciate you."
  • "I have the follow-up project and I will assign that to you very soon. "
Purchase this Solution


Free BrainMass Quizzes
Six Sigma for Process Improvement

A high level understanding of Six Sigma and what it is all about. This just gives you a glimpse of Six Sigma which entails more in-depth knowledge of processes and techniques.

Business Processes

This quiz is intended to help business students better understand business processes, including those related to manufacturing and marketing. The questions focus on terms used to describe business processes and marketing activities.

Basics of corporate finance

These questions will test you on your knowledge of finance.

Academic Reading and Writing: Critical Thinking

Importance of Critical Thinking

Lean your Process

This quiz will help you understand the basic concepts of Lean.