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T. A. Kolditz' leadership and leadership in Public Relations

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General Tom Kolditz (retired) is the author of In Extremis Leadership: Leading As if Your Life Depended On It. Kolditz, who also has an earned doctorate in psychology, uses research to show how extreme life-and-death (combat) leadership skills offer profound lessons for leaders in any setting.

This approach to (crisis) leadership is clearly applicable to members of the military. But Kolditz argues the lessons learned from people who place their lives at genuine risk are equally applicable to managers of organizations and companies.

Many public relations agencies conduct generic, cookie-cutter crisis simulations for its managers. Do you think it's possible to incorporate General Kolditz's perspectives into training for non-military crisis managers? Is this necessary? Is this feasible? How would you do this?

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Whether the leadership described in Extremis Leadership is applicable to Public Relationship is discussed in a structured manner in this response. The related references are also provided.

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No, it is not possible to incorporate General Kolditz's perspectives into training for non-military crisis managers. The reasons are physical dangers during a crisis are very specific and the managers are trained in specific physical dangers. For example, crisis managers of chemical plants are trained how to physically, use equipment, and chemically treat crises from different chemicals in the plant. Generic leadership skills have little value. Also, crisis managers are trained to address confusion, pressure, and stress in their environment (Kolditz, T. A. 2010). These anxieties are related to their work environment and the strategies are specific to their environment. In several situations, the leaders are taught to function when key staff is not available. For example, in a hospital that is affected by a crisis, the doctors and managers are trained to keep key functions of the hospital operating without the availability of a large part of the staff. Crisis managers are trained in cookie-cutter crisis simulations to get external support from emergency services in the neighborhood or businesses close by. The crisis managers during simulation are trained to communicate when there is a lack of information, make decisions with objectives within limited, and still give answers to stakeholders, the media, and customers. Principles of combat leadership are appropriate in battle zones when confronting the enemy. T. A. Kolditz ...

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  • BSc , University of Calcutta
  • MBA, Eastern Institute for Integrated Learning in Management
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