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organizational theory and developing public relations

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Discuss how organizational theory can be applied to developing public relation messages and how you can apply organizational theory to a particular PR campaign proposal.

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The expert examines organizational theory and developing public relations.

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Organizational theory can be applied to developing public relations messages, due to the fact that it would first be necessary to establish the leadership or managers of the development of the public relations message project, to establish who the most pertinent and capable staff members would be for the project, and what specific duties would be allocated to management and what duties would be allocated to each staff member. Secondly it will be important to provide a methodology of ...

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Marcel Parker, MPA
Education
  • Criminal Justice, Elizabeth City State University
  • Master of Public Administration, North Carolina Central University
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