E-commerce website metrics
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Identify a brand with an eCommerce website presence. Provide a review of the brand, including their current marketing efforts and their target market as it relates to their eCommerce website.
Identify three aspects of their website activity you believe are specific to the objectives of the brand and provide their metrics.
Explain why you chose those metrics.
State your overall opinion of their website presence based on these metrics,
Supported by the metrics you cited, state the areas where the brand can improve and provide your rationale with proper supporting resources.
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Solution Summary
The metrics of an e-commerce website are discussed in a structured manner in this response.
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Brand with ecommerce website
A brand with an ecommerce website presence that I have not yet written about in this course is eBay. eBay is a multinational, e-commerce company with headquarters in San Jose California that conducts e-commerce business of types C2C, and B2C. It currently has operations in 32 countries and it manages a shopping website, an online auction, and the eBay website. The other services provided by eBay include online ticket trading, online classified advertisements, and money transfer. eBay has grown all over the world because it can attract, engage, and retain buyers and sellers, it has a sizeable volume of transactions, a variety of prices, and a selection of goods (Senadzo, P. K. 2019). eBay has been competitive because it has been able to develop trust in the seller, has immense brand recognition, and provides excellent customer service eBay has grown over the years because of reliability of delivery/ payment, choice of fast and free shipping/ returns, and reasonable service fees. eBay was formed by Pierre Omidyar in 1995. eBay has become a platform where people shop, give and sell. Its mission is to become the world's favorite place to discover unique selections and get great value. eBay provides sellers with support, solutions, and platform that are necessary for businesses to grow and succeed. eBay is considered a successful e-commerce brand because it is recognized as a leading brand, has a large presence in the market, and has a bouquet of integrated services. See: https://www.ebayinc.com/company/ Further, eBay has a strong international presence and gives services to a large consumer base (Baker El-Ebiary, Y. A., Ghanem, W. A. H., Saany, S. I. A., Rose, A. N. M., Jusoh, J. A., & Hassan, H. 2021, June).
eBay | History, Description, & Facts ... britannica.com
Target Market of eBay:
The target market of eBay includes two types of buyers, First, 80% of the goods are sold new and at a fixed price and the target market of these products are professional users and general household consumers. At the same time, eBay targets buyers who are collectors of ...
Education
- BSc , University of Calcutta
- MBA, Eastern Institute for Integrated Learning in Management
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