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Emerging media and marketing

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There are many new delivery methods for emerging media.

Please select a regional for-profit business:

Explain why you selected the business.
As a marketer, what specific opportunities do you see for new delivery methods of emerging media for this business?
Why?
Justify with evidence, analysis, supporting research, and supporting visuals.

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Solution Summary

New delivery methods for emerging media are discussed in a structured manner in this response. The related references are also provided.

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In compliance with BrainMass rules, this is not a hand in the ready assignment but is only guidance. Please do not copy and paste any part of my response

New delivery methods for emerging media:
A regional for-profit business that I have selected is Teeny Bee Boutique. This store is located in Snelling Hamline area of Minneapolis. The area is skirted on one side by Marshall Road, and on the other side by Ayd Mill Road. I have selected this business because I feel that it has excellent opportunities for location-based marketing.
As a marketer, the specific opportunity I see for the new delivery methods of emerging media for this business is Geo-targeting. I as the marketer for Teeny Bee Boutique can target customers who have children in the Snelling Hamline area of Minneapolis. The targeting of customers will be done through iBeacons, RFIDs, 5G, Mobile apples, Messaging apps, and streaming. (Image 1)
The specific opportunities are that all customers in Snelling Hamline area who have children with being targeted through ...

Solution provided by:
Hatim Baxamusa, MBA
Education
  • BSc , University of Calcutta
  • MBA, Eastern Institute for Integrated Learning in Management
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