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Identifying newly emerging competitors?

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How can a company's marketing organization ensure that it is able to identify newly emerging competitors in time to plan and execute an effective marketing strategy in response to these competitors?

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This posting gives you an in-depth insight into identifying newly emerging competitors?

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STEP 1
Identifying new emerging competitors:
1. The sales staff comes to know of new competitors when they face new products in the market.
2. Marketing research, especially of the exploratory type identifies emerging competitors even before they enter the market.
3. Advertisements in the media announce the entry of new competitors. They need to ...

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