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Identifying and engaging with customers on social media

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The executive management team of a medium-sized business wants to be more customer focused in the marketplace. Because you oversee the CRM, you have been assigned to support the newly created social media marketing plan:

Describe the best steps to identify customers and the different ways they contact your company.
Explain to the executive management team how the steps you recommended will be incorporated in the organization's ERP.

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Solution Summary

This posting discusses the use of social media for marketing.

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The best steps to identify customers on social media are to define and identify the company's target audience, the second step is to search for relevant # hashtags and recognize the key words, and the third step is to interact with the identified persons. The fourth step is to create posts that call for action, the fifth step is that the call for action must be entertaining and not ...

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Kasim Johar, MBA
Education
  • MBA, Indian Institute of Social Welfare and Business Management
  • BSc, University of Calcutta
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