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Communication and Marketing Strategies: Importance Within the Organization

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1. How are the development of a communication strategy and the development of a marketing strategy similar?

2. Why might a customer use physical evidence to form an evaluation? How might a company manage physical evidence?

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This solution discusses the importance of communication and marketing strategies within the organization.

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1. How the development of a communication strategy and the development of a marketing strategy are similar?

Development of a communication and marketing strategy are similar in regard to both needing to effectively reach and engage consumers as both are integral for building brand awareness and loyalty while attempting to drive sales growth within the organization. These motivate customers to behave in certain ways while identifying the messaging and media platforms that will best deliver on the goals for the ...

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  • MS, Prairie View A&M University
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