Purchase Solution

Significant corporate brain crisis and earned media

Not what you're looking for?

Ask Custom Question

Public relations can be used to promote a brand and also restore trust after a crisis. Share the story of a corporate brand that experienced a significant public crisis. Discuss the brand's approach to earned media as a result of the crisis and its messaging. What part did social media play? What PR and social media tactics did the brand use that were effective? What PR and social media tactics could they have used to gain a better result? Analyze the long-term impact on the brand in terms of its brand equity, reputation, customers, loyalty, and any other important areas.

Purchase this Solution
Solution Summary

A corporate brand that experienced a significant crisis is discussed in a structured manner in this response. The related references are also provided.

Solution Preview

One corporate brand that experienced a significant public crisis in the past 24 months is Walt Disney Company. In January 2020 its Hong Kong Disneyland and Shanghai Disneyland closed. Since then most of its theme parks and six resorts Worldwide were closed. From April 2020, 100,000 employees at Disney were put on indefinite unpaid leave. However, the brand's approach to earned media is exceptional. Disney+ released the movie version of Hamilton in July 2020, it hosted a "Twitter watch party". A huge number of fans chatted with the cast on Twitter as they watched the show giving them an exceptional ...

Solution provided by:
Hatim Baxamusa, MBA
Education
  • BSc , University of Calcutta
  • MBA, Eastern Institute for Integrated Learning in Management
Recent Feedback
  • "I read your comments, and thank you for this feedback. Do I need to find other studies that applied this methodology Ive used? That's where I'm stuck at."
  • "Thank you kindly sir. "
  • "Excellent and well explained. --Thank you kindly. "
  • "Awesome notes. I appreciate you."
  • "I have the follow-up project and I will assign that to you very soon. "
Purchase this Solution
Free BrainMass Quizzes
Business Ethics Awareness Strategy

This quiz is designed to assess your current ability for determining the characteristics of ethical behavior. It is essential that leaders, managers, and employees are able to distinguish between positive and negative ethical behavior. The quicker you assess a person's ethical tendency, the awareness empowers you to develop a strategy on how to interact with them.

Employee Orientation

Test your knowledge of employee orientation with this fun and informative quiz. This quiz is meant for beginner and advanced students as well as professionals already working in the HR field.

Accounting: Statement of Cash flows

This quiz tests your knowledge of the components of the statements of cash flows and the methods used to determine cash flows.

Understanding the Accounting Equation

These 10 questions help a new student of accounting to understand the basic premise of accounting and how it is applied to the business world.

Six Sigma for Process Improvement

A high level understanding of Six Sigma and what it is all about. This just gives you a glimpse of Six Sigma which entails more in-depth knowledge of processes and techniques.

View More Free Quizzes
Related BrainMass Solutions

  • crisis management plan

    For example, by evaluating the number of times an organization's name or brand is mentioned in the media, evaluating positive/negative comments in the media, impact of PR on corporate image in the media, etc.

  • Public Relations and Social Media

    writing, corporate communications, community relations, media relations, event management. www.socialmediaexplorer.com/...

  • Crisis Management Plan Outline

    spokesperson Operations Center Identify where you will meet with the media Identify the supplies and equipment needed should a crisis occur This will be at our PR room in our Corporate Head Office Key Audiences Identify the key stakeholders

  • Crisis Management (Social Media)

    imposed criminal penalties for corporate frauds.

  • 'Public Relations Campaign' and Technology

    Even with significant improvements in efficiency, it's obvious that internal R&D can no longer be counted on as the primary source of new products for the vast majority of manufacturers. (1) Corporate Acquisitions The corporate acquisitions picture

  • Crisis management

    (Corporate ethics) Reactive crisis management helps in managing the after effects of the crisis as one is more flexible and take the action as per the situation.

  • Challenges Mattel has had with regard to Business Ethics

    (Corporate ethics) Reactive crisis management helps in managing the after effects of the crisis as one is more flexible and takes the action as per the situation.

  • Communication and Crisis Paper

    and with the public during such a significant crisis are enormous.

  • Managing a Crisis Using PR: Simulation Summary

    As we mentioned before, the most important job of PR is to create risk consciousness and awareness and develop crisis communication centers in the organization in response to public and stakeholders, promoting the organization in the media and handling

View More Related Solutions