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Managing a Crisis Using PR: Simulation Summary

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I completed the simulation "Managing a Crisis Using PR" and needed to write a summary answering the following questions: Please help me in answering the best way you can!!

a. What does proactive planning mean?

b. What feedback mechanism would you develop in this situation?

c. What is an ineffectual way of deploying this plan? Give some examples of what not to do in this situation.

d. When do you need a proactive crisis management plan?

e. When do you utilize reactive crisis management? What role does PR play in reactive crisis management?

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Solution Summary

This solution discusses risk management in 400 words.

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There are many companies that are hard hit by unexpected crises in today's dynamic and technology-driven business environment. Those firms usually fail to notice the symptoms or signals in a timely manner. Proactive planning requires us to analyze the company's environment and make effective resource-allocation decisions. It helps us to clearly outline how our position, marketing and distribution operations of our product or service will help us to strategically maneuver our business to where it needs to be in the future so that we can proactively control and resolve crises in our organizations.

Proactive planning requires continuous feedback in order ...

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  • BSc, Dokuz Eylul University
  • MBA, Texas A&M University-Kingsville
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