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    Public Relations: Managing a Crisis Using PR Simulation Summary

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    The Simulation file is attached.

    -Complete the simulation:

    *Write a summary answering the following questions as they relate to the simulation:

    o What does proactive planning mean?

    o What feedback mechanism would you develop in this situation?

    o What is an ineffectual way of deploying this plan? Provide some examples of what not to do in this situation.

    o When do you need a proactive crisis management plan?

    o When do you utilize reactive crisis management? What role does PR play in reactive crisis management?

    **Format according to APA standards & provide all references used.

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    Solution Preview

    Management Crisis Using PR

    Proactive Planning

    Proactive planning can be defined as the planning process that is taken before the change in any part occurs. In other words, it can be defined as the planning process to be prepared before the actual event take place in the organization. This planning process helps to mitigate the undesired impact of the future events on the business effectiveness. The proactive planning includes both negative and positive aspects of the process (Marquis & Huston, 2008). It is a dynamic process and the adoption of this planning approach is the key requirement for a business due the change in the environment in a frequent manner.

    Feedback Mechanism

    The communication of any crisis within the organization is an essential process. This should be in an appropriate way so that the image of the company can be protected. The communication of any crisis should be for internal and external public. It is responsibility of the management to release the information immediately to the media and cooperate with the investigating agencies. It would cause an increase in the creditability of the business among its stakeholders. In order to develop feedback mechanism, the different PR tools would be used to communicate internal and external stakeholders (University of Phoenix). The senior management, ...

    Solution Summary

    The expert examines managing a crisis using PR simulation summary for public relations.