After completing the simulation "Managing a Crisis Using PR" answer the following questions:
a. What does proactive planning mean?
b. What feedback mechanism would you develop in this situation?
c. What is an ineffectual way of deploying this plan? Give some examples of what not to do in this situation.
d. When do you need a proactive crisis management plan?
e. When do you utilize reactive crisis management? What role does PR play in reactive crisis management?
This question deals with a set of five questions based on PR, proactive and reactive planning. It is answered in around 800 words with proper references and follows APA citation style