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PR and Crisis Management

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Eplain the role of Public Relations in reactive crisis management.

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Solution Summary

A discussion on how PR reacts to a crisis.

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In PR the most difficult situation is to react to a crisis. Their job becomes less about making the company look good product wise and more about helping the entity change what may be a bad perception to a better one. If you notice, I changed the company to entity. That is because not only companies, but also not for profits and government agencies must deal with bad perceptions after a crisis. ...

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