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    Organizational communication in a crisis situation

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    Why is it important for an organization to communicate quickly and honestly in a crisis situation?

    Why is it important to integrate anticipated crisis responses in an organization's proactive PR planning?

    Why should an organization be concerned with both proactive and reactive crisis management?

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    https://brainmass.com/business/business-communication/organizational-communication-in-a-crisis-situation-308033

    Solution Preview

    It is important for an organization to communicate quickly and honestly in a crisis situation because lying not only destroys the reputation of the organization and its' spokespeople, but serves as fuel for investigative reporters and attorneys of any injured parties. In denying a problem or not taking blame in the beginning, results in more allegations later on. Lying also affects the faith shareholders and stakeholders have in the company in an adverse way.

    It is also important to integrate anticipated crisis response in an organization's PR planning ...

    Solution Summary

    It is important for an organization to communicate quickly and honestly in a crisis situation because lying not only destroys the reputation of the organization and its' spokespeople, but serves as fuel for investigative reporters and attorneys of any injured parties. In denying a problem or not taking blame in the beginning, results in more allegations later on. Lying also affects the faith shareholders and stakeholders have in the company in an adverse way.

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