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Market Share: Southwest Airlines

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Using the website Statista, select an industry and find a recently published market share report.
Select one brand identified in the Statista market share industry report and identify a marketing campaign within the past three years of the report that you feel was important in establishing that brand's market share.
Describe at least three elements of the campaign that you feel contributed to the brand's current market share.

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Solution Summary

Airlines market share in the United States is discussed in a structured manner in this response. The related references are included.

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Airlines Market Share
Using the website Statista, I selected "Domestic market share of leading US airlines from January to December 2020". The market share report is in the form of a table and I have prepared a chart for the discussion post using Excel.

Domestic market share of leading US airlines from January to December 2020
American Airlines 19.30%
Southwest Airlines 17.40%
Delta Air Lines 15.50%
United Airlines 12.40%
Spirit 5.80%
Alaska Airlines 5.30%
JetBlue Airways 4.70%
Frontier 3.60%
SkyWest 3.50%
Envoy Air 1.30%
Other 11.20%

Domestic market share of leading US airlines from January to December 2020

One brand identified in the Statista market share industry report is that of Southwest Airlines. One marketing campaign within the past three years of the report that I feel is important in establishing Southwest Airlines' market share is the Facebook digital marketing campaign in which it encouraged passengers to book flights with attractive deals for as low as $49 and the offer of no-change fees (Knowles, J., Ettenson, R., ...

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Hatim Baxamusa, MBA
Education
  • BSc , University of Calcutta
  • MBA, Eastern Institute for Integrated Learning in Management
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