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Southwest Airlines Strategy

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1.-Describe Southwest Airlines strategy (using five generic strategies, and operating strategies (Hub and Spoke, Point-to-Point, and Grid, cost management (fuel, labor, cabin, aircraft, etc.) from 2007-2010 . Major strenghts that make the company profitable.
2.-How easy would it be to imitate this strategy? Is the strategy sustainable?

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1.-Describe Southwest Airlines strategy (using five generic strategies, and operating strategies (Hub and Spoke, Point-to-Point, and Grid, cost management (fuel, labor, cabin, aircraft, etc.) from 2007-2010 . Major strenghts that make the company profitable.
The five generic strategies are overall low-cost leadership strategy, broad differentiation strategy, best cost provider strategy, focused low-cost strategy, and focused differentiation strategy. The strategy of Southwest Airlines is the open up a sustainable cost advantage over rivals. Southwest Airlines has been able to under-price rivals & reap market share gain. Southwest Airlines has been able to provide low cost service when compared to rivals. This is the main theme of Southwest Airlines. Southwest Airlines has been able to achieve cost leadership by revamping the firm's value chain by bypassing some of the cost reducing activities.
The operational strategy of Southwest Airlines ...

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