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Human Resource Based Strategic Approach

Assess Southwest Airlines' strategic approach to human resource (HR) management. Determine how its strategy increases organizational effectiveness.

Propose three ways that HR can use competitive advantage in the marketplace to recruit new applicants in general.

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Key terms: Strategy, human resource management, organizational effectiveness, efficiency

Since the inception of Southwest Airlines it has always functioned under specific high performance directives. These directives are, adherence to a clearly defined business strategy, and maintaining an organizational culture based on enjoyment of work life.

Think about all of the things that Southwest Airlines is known for, such as, creating a niche market with high-frequency short-haul flights, low fares, no ...