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Southwest Airlines' Efficiency and Cost Execution

Assess how Southwest Airlines' culture is different from other airline competitors and the resulting impact on business performance.

*Southwest Airlines' management believes that employees come first and customers come second. Assess the merits of this belief, indicating your agreement or disagreement with the approach. Provide support for your position.

*Evaluate the effectiveness of Southwest Airlines' execution of its low-cost / low-price / no-frills strategy to the business traveler. Considering your own preferences, consider how this strategy fits your needs and how any gaps should be addressed by Southwest's management team.

*In the airline industry, airplane maintenance and safety records are essential to successful business performance. Evaluate Southwest's performance in this area, suggesting ways to improve its image with the public related to airplane maintenance. Predict the sustainability of Southwest Airlines' strategy into the future. Provide support for your prediction.

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Southwest Airlines culture is different from that of other airlines competitors, because the culture is based on encouraging creativity and innovation. In addition, the firm emphasizes learning and personal growth. The culture has focused on fast turnover time of airplanes, no frills service, and an easygoing relaxed corporate style. The culture emphasizes that the employees are the first customers of Southwestern airlines. Teamwork is emphasized and the employees are trained to increase customer satisfaction. There is no fixed hierarchy; instead, there is an informal hierarchy.

The Southwest management belief that employees come first and customers come second has its merits. During its initial years, the management negotiated with the employees that they will layoff no employee, provided they agreed to turnaround the planes at the airport gate in 15 minutes instead of 55 minutes. This strategy helped Southwest survive. This partnership with employees also helped Southwest thrive. The employees have been responsible for the ...

Solution Summary

This solution discusses strategy, culture, and sustainable competitive advantage at Southwest Airlines' in 580 words with online references.